Biotechnology such as artificial tissueĪt this phase, the technology is widely publicized.Lack of mass adoption means that the technology’s commercial viability is unproven but also not yet contested against the rising expectations. Media attention and popularity of the technology breakthrough cause a steep rise in its expected value until a peak is reached. The technology is accessible only to limited entities such as research labs and startup firms. Early adopters investigate the technology, which is characterized by its novelty, high price, and expectation to undergo high customization over the course of its maturity lifecycle. It may be a product, process, concept, trend, or idea that attracts media attention and is considered as a legitimate breakthrough. This is the initial phase of a technology breakthrough.

Gartner uses several market indicators to establish a true representation of the expected value and maturity phase of a technology innovation. This snapshot helps organizations answer a key question every time a new technology innovation presents value or disillusionment: should you invest in the technology? In this article, we’ll discuss how the Gartner Hype Cycle works and how to interpret the value of a technology innovation with this graphical representation:Īccording to Gartner’s research methodology, a technology innovation goes through five phases of its maturity cycle.

Over the course of this lifecycle, the Gartner Hype Cycle speculates on the potential growth trajectory and value that can be obtained by exploiting the technology in its current and next maturity phase. The maturity lifecycle accounts for several phrases: the initial (over-)enthusiasm of the industry when the technology is introduced, followed by a phase of mass adoption when we begin to evaluate the promised value, and, later, a maturity phase when the technology is improved. The cycle can help you understand how the perceived value of a given technology evolves over the course of its maturity lifecycle. The Gartner Hype Cycle is a graphical representation of the perceived value of a technology trend or innovation-and its relative market promotion.

Gartner hype cycle definition